NewPR is built for what comes next: answer engines, citation, AI visibility. Self-serve, AI-native, priced for the team that can't wait for procurement.
Trusted by in-house PR teams at brands across the Stagwell network.
Feature by feature.
| Feature | NewPR.ai | Cision | Muck Rack | Meltwater |
|---|---|---|---|---|
| AI-cited media discovery | Full | — | — | — |
| AI Citation Score per outlet | Yes | — | — | — |
| AI Influence Score per journalist | Yes | — | — | — |
| AI visibility tracking | Yes (full) | — | — | Limited |
| AI-native pitching workflow | Built-in | Bolt-on | Bolt-on | — |
| Journalists in database | 1M+ | 1M+ | 1M+ | 1M+ |
| Podcasts as first-class | Yes (250K+) | Limited | Limited | — |
| Coverage monitoring | Yes | Yes | Yes | Yes |
| Sentiment analysis | Yes | Yes | Yes | Yes |
| Connected to creator network | Yes (400M+ via IMAI) | — | — | — |
| Self-serve sign-up | Yes | Sales call | Sales call | Sales call |
| Free trial | 14 days | Demo only | Demo only | Demo only |
| Annual contract required | No | Yes | Yes | Yes |
| Starting price | $99/mo | $7K+/yr | $5K+/yr | Custom |
1M+
Journalists
Every major outlet in 50+ countries, updated continuously.
250K+
Podcasts
First-class profiles, searchable like everything else.
400M+
Creators via IMAI
Hybrid earned + influencer plays from one workspace.
4
AI engines tracked
ChatGPT, Gemini, Perplexity, and Claude, re-scored weekly.
vs Cision. The legacy stack.
Cision built the legacy stack: PR Newswire distribution, the largest journalist database, three decades of relationships. They are the IBM of PR. NewPR is what teams switch to when they need AI visibility, self-serve speed, and a workflow built for 2026.
Where Cision wins
- PR Newswire wire distribution, an owned distribution channel
- Decades of journalist data and outlet relationships
- Enterprise sales motion that fits Fortune 500 procurement
Where NewPR wins
- AI-cited media discovery, which Cision has none of
- AI visibility tracking, which Cision has none of
- Self-serve sign-up, transparent pricing, no annual contracts
- Modern UX built for daily use, not procurement compliance
- Connected to IMAI's 400M+ creator network for hybrid plays
If you need wire distribution, you will still need Cision, or a partnership with them. For everything else, discovery, pitching, monitoring, AI visibility, NewPR is the modern stack.
vs Muck Rack. The old game, played well.
Muck Rack is the modern challenger Cision deserved. Cleaner UI, better journalist profiles, a good pitching workflow. Our argument is not that we are cleaner than Muck Rack. It is that the category itself has changed, and Muck Rack is still optimizing for the old game.
Where Muck Rack wins
- Mature journalist profile depth: pitch response history, contact preferences, social activity
- Strong mid-market traction and a recognized brand
- Polished pitching workflow
Where NewPR wins
- AI citation discovery, which Muck Rack has none of
- AI-native pitching: they added AI buttons, we built the workflow around AI
- Podcast database depth, 250K+ against afterthought treatment
- Self-serve sign-up rather than a required sales call
- Connected to IMAI's creator network
vs Meltwater. Listening without the layer.
Meltwater is monitoring-led: strong on listening and analytics, weaker on outreach. NewPR competes on the AI visibility layer, which Meltwater has only fragments of, and on the unified workflow, where Meltwater requires multiple modules.
Where Meltwater wins
- Deep social listening across non-English markets
- Long-tenure analytics product
Where NewPR wins
- AI-cited media discovery as the lead capability
- Outreach and pitching built into the same workflow as monitoring
- Self-serve, transparent pricing
- Connected to creator activation