Most teams keep a spreadsheet that ages the moment it is saved. Two days of research produces a list that is wrong within a quarter.
Media & Podcast Universe
Find the right journalists and podcasters for any story, by beat, audience, region, recent coverage, or AI influence. Then build segmented lists for every campaign.
Trusted by in-house PR teams at brands across the Stagwell network.
Why this matters
A media list should be live, not a spreadsheet.
Journalists change beats, outlets rise and fall, and podcasts enter your category every week.
Every major outlet in 50+ countries, updated continuously, with saved segments that re-populate as beats and outlets change.
Sub-features
Everything this layer gives your team.
Journalist Database (1M+)
Beat, recent articles, contact preferences, pitch response history, AI Influence Score, language, and outlet relationship history.
Podcast Database (250K+)
Search by topic, audience size, format, publishing frequency, and host. Each profile carries recent episodes, contact info, and audience demographics.
Smart List Building
Save segments by product, region, or angle. Lists update automatically as journalists change beats and new outlets enter your category.
Coverage History
Every article a journalist wrote about your category in the last 24 months. Spot patterns. Build relationships based on what they actually cover.
Use it for
Where teams put it to work.
Lists in 5 minutesBuild a media list in minutes, not two days.
Competitor beatsFind the journalists already covering rivals.
Podcast discoveryReach your buyer persona without agency rates.
Live contact listsReplace static lists with auto-updating ones.