Most PR teams still pitch on domain authority, traffic, and prestige. The outlets that are not cited by AI are invisible, regardless of their readership.
AI-Cited Media Discovery
Discover which media outlets and journalists are cited by ChatGPT, Gemini, Perplexity, and Claude. Rank them by AI influence. Pitch the ones that feed the answer your buyers actually see.
Top 50 outlets by AI citation rate per topic
Trusted by in-house PR teams at brands across the Stagwell network.
Why this matters
The outlets AI cites are the new tier-1.
In 2025, AI search overtook a third of category queries in measurable verticals. By 2026, in many B2B categories, the AI answer is the answer. Buyers don't click further.
NewPR.ai is the first platform that ranks media by whether AI cites them, so every pitch compounds toward being part of the answer.
How it works
From your topics to a ranked list.
- 01
Define your topics
Hundreds of buyer prompts run across ChatGPT, Gemini, Perplexity, and Claude.
- 02
We log every cited source
Outlets, articles, journalists, frequency, recency.
- 03
We rank
Outlets get an AI Citation Score (0–100). Journalists get an AI Influence Score.
- 04
We refresh continuously
AI training data and live retrieval keep changing. We re-score weekly.
Sub-features
Everything this layer gives your team.
AI Citation Dashboard
Top outlets in your topic, ranked by AI citation rate, with week-over-week deltas. Filter by AI engine, region, language.
Journalist AI Influence Score
Every journalist scored by how often LLMs cite their work. Pitch the influencers.
Brand AI Visibility Tracker
Run prompts about your brand. See which AI engines cite you, which sources they pull from, and how your share-of-answer trends over time. Compare to competitors.
Gap Analysis
Where is your competitor cited that you aren't? NewPR shows the specific outlets and articles, then suggests a pitch angle for each gap.
“Cision tracks who covered you. NewPR tracks who's citing you in AI. That sentence took us a year to be able to say.”
Use it for
Where teams put it to work.
AI-cited media listReplace the tier-1 list with outlets AI cites.
Executive briefingsShow leadership the outlets that matter.
Board reportingAI share-of-voice, not press impressions.
Pitch prioritizationFocus time on outlets that compound in AI.