Thought leadership programs chase tier-1 outlets by reputation. The placement creates one-time impressions and zero AI visibility.
Thought Leadership
Op-eds, contributed articles, speaking placements, but in the outlets that compound across AI answers, not just the ones with prestige.
See it live
Prestige is a proxy. Citation is the signal.
Why this is hard today
Half the exec mentions land where AI never looks.
Filter outlets by AI Citation Score for your category, so an op-ed keeps paying out every time an AI answers a buyer question.
How NewPR handles it
Publish where it compounds.
Filter by AI Citation Score
Pitch the publications that feed answers in your category.
Recent op-ed angles
AI summarizes what a publication has been running, so the pitch fits.
Track exec mentions
Follow the executive's name across earned and AI to measure the lift.
Competitor gap analysis
See which rival executives are AI-cited when yours are not.
“Stop measuring exec PR by impressions. Measure it by AI visibility.”