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Target the media that LLMs actually cite. Discover which outlets feed ChatGPT, Gemini, and Perplexity, then pitch the journalists who write for them. NewPR is the first PR platform built for the answer engine era.

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Trusted by in-house PR teams at brands across the Stagwell network.

The Shift

Coverage used to be the goal. Now it’s the input.

When buyers moved from Google to AI, PR changed with them. Visibility is no longer about ranking. It's about becoming part of the answer. Coverage in the wrong outlet now produces zero AI visibility, even if it's a top-tier publication. Coverage in the right outlet compounds across millions of AI-mediated conversations. PR is no longer optimizing for impressions. It's optimizing for citation.

See It In Action

PR teams wrote a press release, sent it to hundreds of journalists, and hoped for coverage. More articles meant more chances to appear in Google.

There's a better way

Modern PR starts by identifying the outlets AI actually trusts. Every placement is intentional, helping brands become part of the sources that shape AI-generated answers.

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The Four Pillars

Four capabilities. One platform. Built for the way PR actually works in 2026.

Discover AI-cited media

Explore the database

See AI pitching

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How It Works

From AI insight to placed coverage in one workflow.

  1. 01

    Discover

    See which outlets ChatGPT, Gemini, and Perplexity cite for your topics.

  2. 02

    Target

    Pick the journalists writing for them. Filter by beat, recency, and AI score.

  3. 03

    Pitch

    AI drafts personalized pitches from their recent work. You review, send from your domain.

  4. 04

    Measure

    Track coverage, AI citations, and your share of the answer over time.

Why NewPR

Other PR tools were built before AI ate search.

Here’s what changes when the platform is built for the answer era.

NewPRCisionMuck Rack
AI-cited media discovery
AI-native pitching, built inBolted-onBolted-on
Self-serve pricingYesSales callSales call
Free trial14 daysDemo onlyDemo only
Connected to 400M+ creatorsYes · via IMAI
AI visibility tracking
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The NewPR universe

0M+Journalists indexed
0K+Podcasts in database
0+Countries covered
0M+Creators · via IMAI
Explore the Database
Use Cases

Built for the work in-house comms teams actually do.

Earn AI Citations

Get cited by ChatGPT, Gemini, and Perplexity, not just covered.

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Product Launches

Coordinate tier-1, trade, and regional outreach in one workflow.

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Crisis Communications

Mobilize the right journalists fast. Monitor sentiment in real time.

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Thought Leadership

Place exec viewpoints in the outlets AI cites for your category.

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Media Monitoring

Track coverage, share-of-voice, and AI citation share across channels.

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Podcast PR

Search 250K+ podcasts by audience and influence. Pitch what moves buyers.

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Hybrid PR + Influencer

Pair earned coverage with creator activation. One story, two channels.

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Resources

Guides, playbooks, and teardowns for teams learning the new playbook.

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Trusted by

The teams already running the new playbook.

  • Lufthansa
  • P&G
  • Estée Lauder
  • BMW
  • Nespresso
Add your brand

Pre-AI PR is over.Start running the new playbook today.

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