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Practical guides for the work comms teams actually do — running a launch, handling a crisis, and getting fluent in AI visibility.

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How to run a launch in NewPR

Every tier of a product launch, coordinated from one workspace instead of five tools and a spreadsheet.

7 min read

The crisis comms playbook

The right journalists in minutes, the right statement by tier, and a sentiment read that updates in real time.

6 min read

AI visibility 101

A plain-language primer on citation, retrieval, and the vocabulary your team is about to start using daily.

5 min read

Pre-AI PR is over.Start running the new playbook today.

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